Job Description
Senior Manager, Branding and Marketing

Job Description

Company: Bay Developments Ltd.

Job Code: JID 2407-01

Job Context
As part of a strategic move towards broader horizons, Bay Developments is ready to bring Bay’s DNA to a wider audience through Aloy Developments. This initiative will redefine and elevate living standards across a wider range of the market, and will bring a positive and transformative impact on a larger scale.
Bay’s solid brand of three decades was built brick by brick, project by project. As we expand into the wider segment with Aloy Developments, we need Marketing professionals who will drive brand awareness, customer acquisition, and revenue growth through innovative marketing strategies.
Job Description/Responsibilities
  • Lead the development and execution of innovative marketing strategies to build and position Aloy Developments as a leading brand in the wider segment of real estate market.
  • Develop and implement data-driven marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
  • Utilize a mix of traditional and digital marketing channels to effectively reach and engage potential customers.
  • Oversee the creation and management of marketing content, including digital ads, social media posts, email campaigns, and more.
  • Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Leverage data-driven insights to inform marketing strategies, customer segmentation, and campaign optimization.
  • Monitor and analyze marketing performance metrics, providing regular reports and actionable recommendations to senior leadership.
  • Work closely with internal teams, including sales, product development, and customer service, to ensure alignment and support for marketing initiatives.
  • Establish and maintain relationships with external partners, agencies, and vendors to maximize marketing effectiveness and ROI.
Employment Status
  • Full-time
  • Work at office
Experience Requirements
  • 5 – 8 years of proven expertise in marketing and brand management with a strong digital presence.
  • Demonstrated experience in strategic thinking and execution of successful marketing campaigns and new-brand building.
Why Join Us?
  • Be part of a transformative initiative that aims to elevate living standards and make a positive impact on a larger scale.
  • Work with a renowned brand that has built a solid reputation over three decades.
  • Lead a dynamic team and shape the future of Aloy Developments.
Additional Requirements
  • Strong leadership skills with a track record of building and managing high-performing marketing teams.
  • Proficiency in digital marketing channels and emerging technologies.
  • Ability to leverage data-driven insights for targeted marketing campaigns and customer segmentation.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholder
Job Location
  • Dhaka (Gulshan)
Salary Range
  • Negotiable
Compensation & Other Benefits
  • Attractive compensation package
  • Career advancement opportunities
  • Festival allowances
  • Mobile and allowances
  • others as per company policy
  • 31 July 2024